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    <loc>https://www.flywheeladvisory.com.au/our-thinking</loc>
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      <image:title>Our Thinking - Flywheel Advisory is a boutique supply chain and infrastructure advisory firm offering both advisory and project implementation capabilities in the Transport, Resources and Agriculture sectors focusing on the steady nature of lasting change. Flywheel is the steady nature of lasting change, a culminating event of a long-term effort demonstrated by a heavy disc that is difficult to start up, but that spins easily with limited effort once it reaches speed. Over time, a simple innovative idea becomes a well-oiled machine, and constraints are eliminated which translates into a predictable and profitable business. If the supply chain strategy is aligned with the organisational strategy but is not being executed successfully, then it’s likely the people aren’t aligned and the processes and systems enabled. Supply Chain for us is about helping businesses generate more throughput from the same assets at lower unit costs. Supply chains for operations and projects are referenced in the context of time, place, value, cost, volume and throughput so we have economic, geospatial capabilities that add to our industry expertise.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-08-15</lastmod>
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      <image:title>Profile - Scott McKay Founder and Principal</image:title>
      <image:caption>Scott McKay leads the team with 40 years of combined experience in accounting, executive management and supply chain advisory roles. Most recently, he served as CEO of Bowmans Rail and before that supply chain leader at Aurecon, providing strategic counsel to customers around the world. Prior to that, he was CEO of efill at B2B Warehousing and transport group operating through eastern Australia and before that worked in Europe, Asia and Australia overseeing supply chain operations for global companies, in packaging, apparel, food and transport. Scott was formerly a chartered accountant with KPMG for more than a decade, working largely with supply chain customers. Today, as founder and chief executive of Flywheel Advisory, he leads a level of service, seen as pivotal to organisations and businesses looking to improve profitability and service capabilities. Scott is currently teaching at Uni SA in Supply Chain and Operations Management.</image:caption>
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      <image:title>Food and Beverage Supply Chain Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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